Naked conversations :
Scoble, Robert, 1965-
Naked conversations : how blogs are changing the way businesses talk with customers Robert Scoble and Shel Israel. - Hoboken, N.J. : John Wiley, c2006. - x, 251 p. ; 24 cm.
Includes indexes.
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
047174719X (cloth) 9780471747192
2005027678
GBA588332 bnb
013315658 Uk
Blogs.
Business communication.
Internet--Social aspects.
TK 5105.8 / .S2 2006
Naked conversations : how blogs are changing the way businesses talk with customers Robert Scoble and Shel Israel. - Hoboken, N.J. : John Wiley, c2006. - x, 251 p. ; 24 cm.
Includes indexes.
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
047174719X (cloth) 9780471747192
2005027678
GBA588332 bnb
013315658 Uk
Blogs.
Business communication.
Internet--Social aspects.
TK 5105.8 / .S2 2006