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Broadcast/cable programming :

Eastman, Susan Tyler.

Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 5th ed. - Belmont, Calif. : Wadsworth Pub. Co., 1996. - 471 p. : ill.

Includes bibliographical references.

ISBN: 0534507441

LCCN: 96017888

Subjects--Topical Terms:
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.

LC Class. No.: PN 1992.55 / .E2 1996

Dewey Class. No.: 791.45/0236/0973

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Broadcast/cable programming :