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Persuasion in the media age /

Borchers, Timothy A.

Persuasion in the media age / Timothy A. Borchers. - Boston : McGraw-Hill, 2002. - xxiv, 472 p. : ill. ; 24 cm.

Includes bibliographical references (p. 446-456) and index.

ISBN: 0767415418 (pbk.)

LCCN: 2001041010

Subjects--Topical Terms:
Persuasion (Rhetoric)
Mass media.

LC Class. No.: P 301.5 / .B6

Dewey Class. No.: 302.23/01

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Persuasion in the media age /