Consumer behaviour :
Leon G. Schiffman,
Consumer behaviour Schiffman, Leon G., Kanuk, Leslie Lazar & Kumar, S. Ramesh - 10th ed. - New Delhi, India : Dorling Kindersley (Pearson Education) : 2010 - xix, 486 pgs.
Includes notes, glossary and index
9788131731567
Motivation research (marketing) ; Consumer behaviour ; Consumers
HF5415.32 / .C66 2013
Consumer behaviour Schiffman, Leon G., Kanuk, Leslie Lazar & Kumar, S. Ramesh - 10th ed. - New Delhi, India : Dorling Kindersley (Pearson Education) : 2010 - xix, 486 pgs.
Includes notes, glossary and index
9788131731567
Motivation research (marketing) ; Consumer behaviour ; Consumers
HF5415.32 / .C66 2013