Business-to-business marketing /
Brennan, Ross,
Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. - 2nd ed. - London ; SAGE, 2011. - xxi, 386 p. : ill. ; - Advanced marketing series .
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
9781849201551 (hbk.) 9781849201568 (pbk.)
Industrial marketing.
Industrial marketing--Case studies.
HF 5415.1263 / .B7 2011
Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. - 2nd ed. - London ; SAGE, 2011. - xxi, 386 p. : ill. ; - Advanced marketing series .
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
9781849201551 (hbk.) 9781849201568 (pbk.)
Industrial marketing.
Industrial marketing--Case studies.
HF 5415.1263 / .B7 2011