Basic marketing :
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill Irwin, 2009. - 758 p. : ill. ;
Includes indexes.
9780073381053 0073381055
Marketing--Management.
Marketing
Marketing--Planning
HF 5415.13 / .P4 2009
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill Irwin, 2009. - 758 p. : ill. ;
Includes indexes.
9780073381053 0073381055
Marketing--Management.
Marketing
Marketing--Planning
HF 5415.13 / .P4 2009