Marketing a contemporary analysis :
Marketing: a contemporary analysis
[by] Robert D. Buzzell [and others]
- 2d ed.
- New York, McGraw-Hill [1972]
- xiii, 776 p.
1964 ed. published under title: Marketing, an introductory analysis.
0070094772
HF5415 / .M296 1972
1964 ed. published under title: Marketing, an introductory analysis.
0070094772
HF5415 / .M296 1972