Advertising communications & promotion management /
Rossiter, John R.
Advertising communications & promotion management / John R. Rossiter, Larry Percy. - 2nd ed. - New York : McGraw-Hill Companies, c1997. - , 640 p. ;
007053943X (acidfree paper)
communications & promotions.
HF 5821 / .R66 1997
Advertising communications & promotion management / John R. Rossiter, Larry Percy. - 2nd ed. - New York : McGraw-Hill Companies, c1997. - , 640 p. ;
007053943X (acidfree paper)
communications & promotions.
HF 5821 / .R66 1997