Consumer behavior :
Hawkins, Del I.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 5th ed. - Homewood, IL : Irwin, c1992. - xv, 674 p. :
0256094098
--Case studies.--Case studies.
HF5415.33.U6 / H38 1991
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 5th ed. - Homewood, IL : Irwin, c1992. - xv, 674 p. :
0256094098
--Case studies.--Case studies.
HF5415.33.U6 / H38 1991