Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991. - xxvi, 756 p. :
0135524806
--Management.
HF5415.13 / .K64 1991
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991. - xxvi, 756 p. :
0135524806
--Management.
HF5415.13 / .K64 1991