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Advertising media planning /

Sissors, Jack Zanville, 1919-

Advertising media planning Jack Z. Sissors, Lincoln Bumba. - 3rd ed. - Lincolnwood, Ill., USA : NTC Business Books, c1989. - xii, 461 p. :

Includes index.

Subjects--Topical Terms: Advertising media planning.

LC Class. No.: HF5826.5 / .S57 1989

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Advertising media planning /