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Essentials of strategic management :

Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thomson, Jr. - 1st ed. - Boston : McGraw-Hill Irwin, c2009. - xxvii, 481 p. :

ISBN: 9780073530307 (alk. paper) 0073530301 (alk. paper)

Subjects--Topical Terms: --Case studies.

LC Class. No.: HD 30.28 / .G35 2009

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South Eastern Kenya University

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Essentials of strategic management :