Customer behavior :
Sheth, Jagdish N.
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. - Fort Worth, TX : Dryden Press, 1999. - xxxii, 800 p.
Includes glossary and index.
003098016X (pbk.)
--Marketing ;--Consumer behaviour ;--Consumer satisfaction ;--Consumers' preferences.
HF5415.32 / .S54 1999
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. - Fort Worth, TX : Dryden Press, 1999. - xxxii, 800 p.
Includes glossary and index.
003098016X (pbk.)
--Marketing ;--Consumer behaviour ;--Consumer satisfaction ;--Consumers' preferences.
HF5415.32 / .S54 1999