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Consumer behaviour :

Solomon,Michael R

Consumer behaviour : buying, having, and being Michael R Solomon - Toronto : Pearson Prentice Hall, ©2005. - xvii, 588 pages : color illustrations

Includes index.

ISBN: 0131218816 9780131218819

Subjects--Topical Terms: Consumer behavior. Consommateurs -- Comportement.

LC Class. No.: HF5415.32 / .S65

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Consumer behaviour :