Health care marketing :
Fortenberry, John L.
Health care marketing : tools and techniques / John L. Fortenberry, Jr. - 3rd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, c2010. - xxiii, 311 p. :
Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005.
9780763763275 (casebound) 0763763276 (casebound)
--Medical care -- marketing ;--Health services administration.
RA410 / .F67 2010
Health care marketing : tools and techniques / John L. Fortenberry, Jr. - 3rd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, c2010. - xxiii, 311 p. :
Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005.
9780763763275 (casebound) 0763763276 (casebound)
--Medical care -- marketing ;--Health services administration.
RA410 / .F67 2010