Essentials of marketing /
Lamb, Charles W.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 5th ed. - Mason, Ohio [USA] : Thomson/South-Western, c2005. - xlvi, 544 p. :
Includes bibliographic references and index.
0324282923 (package) 0324282907 (text) 0324282915 (Xtra!) 0534558534 (Infotrac)
--Marketing ;--Marketing -- management.
HF5415 / .L26 2006
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 5th ed. - Mason, Ohio [USA] : Thomson/South-Western, c2005. - xlvi, 544 p. :
Includes bibliographic references and index.
0324282923 (package) 0324282907 (text) 0324282915 (Xtra!) 0534558534 (Infotrac)
--Marketing ;--Marketing -- management.
HF5415 / .L26 2006