Consumer behavior
Schiffman, Leon G.
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xv, 672 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references
0133729885
96047756
Consumer behavior.
Motivation research (Marketing)
HF 5415.32 / .S35 1997
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xv, 672 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references
0133729885
96047756
Consumer behavior.
Motivation research (Marketing)
HF 5415.32 / .S35 1997