Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 6th ed. - Englewood Cliffs, N.J. [USA] : Prentice Hall, c1994. - 1 v. (various pagings) :
Includes bibliographic references and index.
0137189583
--Marketing ;--Marketing -- Management ;--Europe ;--Asia.
HF5415 / .K63 1994
Principles of marketing / Philip Kotler, Gary Armstrong. - 6th ed. - Englewood Cliffs, N.J. [USA] : Prentice Hall, c1994. - 1 v. (various pagings) :
Includes bibliographic references and index.
0137189583
--Marketing ;--Marketing -- Management ;--Europe ;--Asia.
HF5415 / .K63 1994