South Eastern Kenya University

Library Online Public Access Catalogue


Marketing : (Record no. 16783)

MARC details
000 -LEADER
fixed length control field 00737cam a22002414a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190610103541.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080804s2009 cau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412911481
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412911498 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency SEKU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .H3
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hackley, Christopher E.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title a critical introduction /
Statement of responsibility, etc. Chris Hackley.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 186 p. :
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [166]-180) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Problems, exercises, etc.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Case studies
-- Problems, exercises, etc.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General circulation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Kitui Town Campus Library Kitui Town Campus Library General Stacks 29/05/2018 Donation - Book Aid International   HF 5415 .H3 2018/020598 29/05/2018 29/05/2018 General circulation
Kitui, Kenya.
+254736116989
library@seku.ac.ke