Basic marketing : (Record no. 3075)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00694cam a22002054a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073381053 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073381055 (alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc. | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 758 [34] p. : |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0825/2008034958.html">http://www.loc.gov/catdir/toc/ecip0825/2008034958.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kitui Town Campus Library | Kitui Town Campus Library | General Stacks | 08/11/2016 | Donation-Books for Africa | HF 5415.13 .P4 2009 | 2015/007499 | 08/11/2016 | 08/11/2016 | CD/DVD-ROMs | ||||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | General Stacks | 29/07/2015 | Donation - Books for Africa | HF 5415.13 .P4 2009 | 2015/005224 | 29/07/2015 | 29/07/2015 | General circulation | JTH | |||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | General Stacks | 16/08/2018 | Donation-Books for Africa | HF 5415.13 .P4 2009 | 2015/008741 | 16/08/2018 | 16/08/2018 | General circulation | ||||||||
| Library of Congress Classification | Wote Campus Library | Wote Campus Library | General Stacks | 05/03/2015 | donation | 1653.00 | HF 5415.13 .P4 2009 | 008954 | 05/03/2015 | 2000.00 | 05/03/2015 | General circulation |