South Eastern Kenya University

Library Online Public Access Catalogue


Decisions in marketing : (Record no. 7340)

MARC details
000 -LEADER
fixed length control field 00642nam a2200217 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150728094002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 841101s1984 txua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256027773
040 ## - CATALOGING SOURCE
Original cataloging agency SEKU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .D4
130 ## - MAIN ENTRY--UNIFORM TITLE
Uniform title Decisions in marketing: cases and text
245 00 - TITLE STATEMENT
Title Decisions in marketing :
Remainder of title cases and text /
Statement of responsibility, etc. Lawrence J. Ring ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Plano, Tex. :
Name of publisher, distributor, etc. Business Publications,
Date of publication, distribution, etc. 1984.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 831 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ring, Lawrence J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General circulation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 28/07/2015 Donation - Books for Africa   HF 5415 .D4 2015/005218 28/07/2015 28/07/2015 General circulation JTH
Kitui, Kenya.
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library@seku.ac.ke