Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 11th edDescription: 654 p. : illISBN: - 9780136087588
- HF 5429 .B4 2010
| Item type | Current library | Call number | Status | Date due | Barcode | |
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General circulation
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Main Campus Library General Stacks | HF 5429 .B4 2010 (Browse shelf(Opens below)) | Available | 2016/014272 |
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| HF 5415.35 .S6 2012 Marketing : | HF 5415.5 .A5 Delivering knock your socks off service / | HF5415.5 .L83 2009 Customer service : | HF 5429 .B4 2010 Retail management : | HF 5429 .L48 2004 Retailing management / | HF 5429 .L48 2009 Retailing management / | HF 5429 .L48 2009 Retailing management / |
Includes bibliographical references
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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