South Eastern Kenya University

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Visual communication : images with messages / Paul Martin Lester.

By: Material type: TextTextSeries: Publication details: Boston, MA. : Wadsworth, 2011.Edition: 5th. edDescription: xiii, 434 p., [4] p. of plates : ill. (some col.), maps (some col.) ; 28 cmISBN:
  • 9781424069248 (pbk.)
  • 1424069246 (pbk.)
Subject(s): LOC classification:
  • P 93.5 .L4 2011
Incomplete contents:
1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.
Abstract: Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
General circulation General circulation Mtito Andei Centre Library General Stacks P 93.5 .L4 2011 (Browse shelf(Opens below)) Available TNY 2016/015848

Includes bibliographical references and index.

1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.

Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

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