Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextPublication details: Los Angeles : SAGE, c2010.Edition: 3rd edDescription: xviii, 323 p. : ill. ; 26 cmISBN: - 9781412970419 (pbk. : acidfree paper)
- 1412970415 (pbk. : acidfree paper)
- HF 5415.127 .M66 2010
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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General circulation
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Kitui Town Campus Library General Stacks | [KTI] HF 5415.127 .M66 2010 (Browse shelf(Opens below)) | Available | A.K. | 2018/020457 |
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| [KTI] HF 5415.13 .P484 2008 A preface to marketing management / | [KTI] HV 11 .W5 2012 Research skills for social work / | [KTI] HM 791 .S24 2008 The SAGE handbook of organizational institutionalism / | [KTI] HF 5415.127 .M66 2010 Global marketing and advertising : | [KTI] HB 501 .B3 Perilous passage : | [KTI] HD 30.4 .C7 2009 Research methods: | [KTI] HB 74 .P8 H3 The logic of life : |
Includes bibliographical references and index.
The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.
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