Exploring marketing research William G. Zikmund.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 6th edDescription: xxvii, 739 p. : col. ill. ; 27 cmISBN: - 003018763X
- HF 5415.2 .Z5 1997
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Main Campus Library General Stacks | HF 5415.2 .Z5 1997 (Browse shelf(Opens below)) | Available | amk | 2015/005314 |
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| HF 5415.2 .M3 2002 Marketing research : | HF 5415.2 .P4 2010 Essentials of marketing research : | HF 5415.2 .T8 1987 Marketing research : | HF 5415.2 .Z5 1997 Exploring marketing research : | HF 5415.3 .W3 Consumer Behavior: | HF 5415.32 .M66 2011 Consumer behavior and culture : | HF 5415.32 .S3 2010 Consumer behaviour : |
Includes bibliographical references and index.
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