Marketing research : the impact of the Internet / Carl McDaniel, Jr., Roger Gates.

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western, c2002Edition: 5th edDescription: xxxii, 682, 36, 9 p. : col. ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General circulation	Main Campus Library General Stacks	HF 5415.2 .M3 2002 (Browse shelf(Opens below))	Available	JTH		2015/005217

Rev. ed. of: Contemporary marketing research. 4th. c1999.

Includes bibliographical references (p. 26-36 of 3rd group) and index.

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