Essentials of marketing : a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 7th edDescription: xxvi, 613 p. : col. ill., map ; 26 cmISBN: - 0256183414
- HF 5415 .M3 1997
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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General circulation
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Main Campus Library General Stacks | HF 5415 .P4 1997 (Browse shelf(Opens below)) | Available | amk | 2015/006157 |
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| HF 5415 .M3 2009 Marketing / | HF 5415 .N67 Pearson custom business resources : | HF 5415 .P37 Contemporary issues in marketing and consumer behaviour / | HF 5415 .P4 1997 Essentials of marketing : | HF 5415 .P4 2000 Essentials of marketing : | HF 5415 .P6 Modern business marketing : | HF 5415 .R5 2006 Marketing, 06/07: |
McCarthy's name appears first in previous ed.
Includes bibliographical references (p. 574-610) and indexes.
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