Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0256136963
- 0256136971 (international students ed.)
- Introduction to advertising & promotion [Cover title]
- HF 5823 .B4 1995
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Wote Campus Library General Stacks | HF 5823 .B4 1995 (Browse shelf(Opens below)) | Available | JTH | 2015/007412 |
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
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