Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0072536764 (alk. paper)
- 0071214380 (international : alk. paper)
- HF 5823 .B3 2004
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Mtito Andei Centre Library General Stacks | HF 5823 .B3 2004 (Browse shelf(Opens below)) | Available | AMK | 2015/007920 |
Includes bibliographical references (p. EN1-EN25) and index.
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