TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 0324113803
AV  - HF 5821 .O34 2003
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Advertising
KW  - Advertising media planning
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002019662-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002019662-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002019662-t.html
ER  -