TY  - BOOK
AU  - Borchers,Timothy A.
TI  - Persuasion in the media age
SN  - 0767415418 (pbk.)
AV  - P 301.5 .B6
U1  - 302.23/01 21
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Persuasion (Rhetoric)
KW  - Mass media
N1  - Includes bibliographical references (p. 446-456) and index
ER  -