TY  - BOOK
AU  - Hackley,Christopher E.
TI  - Marketing: a critical introduction 
SN  - 9781412911481 
AV  - HF 5415 .H3
PY  - 2009///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Case studies
KW  - Problems, exercises, etc
N1  - Includes bibliographical references (p. [166]-180) and index
ER  -