TY  - BOOK
AU  - Perreault, William D., Jr.
AU  - Cannon, Joseph P., McCarthy E. Jerome
TI  - Learning aid for use with marketing
SN  - 9780073361925
AV  - HF5415.13 .M36 2009
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing--Learning aid
N1  - Includes table of contents and appendices
ER  -