TY  - BOOK
AU  - Johnson, Gerry
AU  - Whittington, Richard
AU  -  Scholes, Kevan
TI  - Exploring strategy: : text and cases
SN  - 9780273735496
AV  - HD 30.28 .J6 2011
PY  - 2011///
CY  - Harlow : 
PB  - Financial Times Prentice Hall, 
KW  - Strategic planning
KW  - Business planning
ER  -