TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management 
SN  - 0131457578
AV  - HF5415.13 .K64 2006
PY  - 2006///
CY  - Upper Saddle River, NJ 
PB  - Pearson Prentice Hall
KW  - Management
UR  - http://www.loc.gov/catdir/toc/ecip055/2004029595.html
ER  -