TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: implications for marketing strategy 
SN  - 0256094098
AV  - HF5415.33.U6 H38 1991
PY  - 1992///
CY  - Homewood, IL
PB  - Irwin
KW  - Case studies
ER  -