TY  - BOOK
AU  - Kotler, Philip
AU  -  E. Turner, Ronald
TI  - Marketing management: analysis, planning, implementation, and control
SN  - 0136034322
AV  - HF 5415.13 .K68 1998
PY  - 1998///
CY  - Ontario
PB  - Prentice Hall
KW  - Marketing-Management
ER  -