TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Cravens,David W.
TI  - Strategic marketing management cases and applications
SN  - 025607898X
AV  - HF5415 .C69 1990
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing -- management
KW  - Marketing -- decision making
KW  - Marketing
KW  - Pacific area
KW  - Strategic planning
N1  - Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986; Includes index
ER  -