TY  - BOOK
AU  - Lovelock, Christopher 
AU  - Wirtz, Jochen
AU  - Bansal, Harvr Singh
TI  - Services marketing : : people, technology, strategy
SN  - 9780131879287
AV  - HD 9980.5 .L6 2008
PY  - 2008///
CY  - Toronto 
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
KW  - Textbooks
KW  - Service industries
KW  - Customer services
ER  -