TY  - BOOK
AU  - Purvis, Scott C.
TI  - Which ad pulled best?: 20 case histories on how to write and design ads that work 
SN  - 9780078112072 (alk. paper)
AV  - HF 5823 .P8 2011
PY  - 2011///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes index
ER  -