TY  - BOOK
AU  - Fortenberry,John L.
AU  - Fortenberry,John L.
TI  - Health care marketing: tools and techniques 
SN  - 9780763763275 (casebound)
AV  - RA410 .F67 2010
PY  - 2010///
CY  - Sudbury, Mass.
PB  - Jones and Bartlett Publishers
KW  - Medical care -- marketing
KW  - Health services administration
N1  - Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005
UR  - http://www.loc.gov/catdir/toc/ecip0822/2008028575.html
ER  -