TY  - BOOK
AU  - Ring,Lawrence J.
TI  - Decisions in marketing: cases and text 
SN  - 0256027773
AV  - HF 5415 .D4 
PY  - 1984///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing
KW  - Case studies
N1  - Includes index
ER  -