TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Essentials of marketing
SN  - 0324282923 (package)
AV  - HF5415 .L26 2006
PY  - 2005///
CY  - Mason, Ohio [USA]
PB  - Thomson/South-Western
KW  - Marketing
KW  - Marketing -- management
N1  - Includes bibliographic references and index
ER  -