TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Belch,George E.
TI  - Introduction to advertising and promotion: an integrated marketing communications perspective 
SN  - 0256136963
AV  - HF 5823 .B4 1995
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993; Includes bibliographical references (p. 721-738) and indexes
ER  -