TY  - BOOK
AU  - Lamb, Charles W.
TI  - MKTG2 : student edition: a new approach to learning principles of marketing built with you in mind
SN  - 9780324659801
AV  - HF 5415 .L2 2011
PY  - 2011///
CY  - Texas
PB  - South western centage learning
KW  - Marketing
ER  -