TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0137189583
AV  - HF5415 .K63 1994
PY  - 1994///
CY  - Englewood Cliffs, N.J. [USA]
PB  - Prentice Hall
KW  - Marketing
KW  - Marketing -- Management
KW  - Europe
KW  - Asia
N1  - Includes bibliographic references and index
ER  -