TY  - BOOK
AU  - Mason,Ralph E.
AU  - Rath,Patricia Mink
AU  - Husted,Stewart W.
AU  - Lynch,Richard L.
TI  - Marketing practices and principles
SN  - 0070407053
AV  - HF5415 .M33 1995
PY  - 1995///
CY  - New York
PB  - Glencoe Division/ McGraw-Hill
KW  - Marketing
KW  - Marketing--Study and teaching
N1  - ill.; Includes index
ER  -