TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.
TI  - Marketing strategies
SN  - 9780073381169 (alk. paper)
AV  - HF5415.13 .M35 2014
PY  - 2014///
CY  - Boston, MA [USA]
PB  - McGraw-Hill Irwin
KW  - Marketing -- Management
ER  -