TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing 
SN  - 0324221924 (pbk.)
AV  - HF 5415 .B6 2005
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Includes bibliographical references
ER  -