TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Consumer behavior and culture: consequences for global marketing and advertising 
SN  - 9781412979900 (pbk.)
AV  - HF 5415.32 .M66 2011
PY  - 2011///
CY  - London
PB  - SAGE Publications
KW  - Consumer behavior
KW  - Cross-cultural studies
KW  - Consumers
KW  - Psychology
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -